Humanistic Theory and Trait Theory Essay

Humanistic Theory and Trait Theory My research was comparing the Humanistic Theory and Trait Theory. Humanistic Theory is based on the ability for individuals to be able to uniquely diverse with our own prospective on life. It evaluates how an individual’s choice can affect their decision making and how the decisions can take a positive or negative effect to the conclusion of that choice. It also focuses on how we allow others to manipulate us into believing what our self worth is, if we are capable of achieving what we set out to become. Trait theory is based on an individual’s observation, and elements of their personality traits such as openness to new experiences, skill development, agreeableness, etc. and how that affects their choices. According to Tom Ato, psychologists believe that this trait stems from one basic group of characteristics which are biological in nature. Studies have concluded that is it not based on individualism but account for consistent behavior which are familiar in diverse situations. Both theories have a few similarities; however research revealed several differences between them. Their approach to personality traits differ because they go in different directions. Trait theory shows aspects of human personality can be stable and consistent in several cultures; it is not shaped by outside influences, where as Humanistic traits are. Trait theory is correct in its approach for many reasons; the success of the five-factor personality models, observers’ evaluations, the models withstood challenges that affects all cultures, the link between psychological disorders and personality traits, and the potential to predict what the individuals’ future may bring. The Humanistic trait has been criticized for being too subjective in its approach. Because it focuses on each individual’s potential and gives the fundamental belief that all individuals are good, makes it harder to explain why people commit crimes. We can not objectively tell is self actualized, we can only rely on the individual own assessment of their experiences. Both theories have valid merit on the personality traits, but they have different approaches on how to establish their findings. Both Humanistic and Trait Theories are in disagreement on what way is most effective however both view the individual’s personality as a whole.

Disney Movies

The negative influence of Disney movies on children Disney movies have a target audience of young impressionable children. Although Disney movies on first glance are entertaining and educational for the young mind it actually has many hidden messages that children do not realize are negative and believe that what they see is what is true. Disney movies contain a negative representations that are racist towards ethnic groups, sexism towards the behaviour and treatment of women, and construct false realities which are destructive to the human dignity.Disney movies contain stereotypical ideologies related to ethnicity that construct a negative representation. In many different Disney movies different ethnic groups are represented in different shapes and forms, some positive, others very offensive. As young children watch these movies they are exposed to all it's content and belive that what they see is true. Disney does not directly display the racism but make it so that it is infered. Specifically, in a Disney movie the black community is shown as hyennas.The hyennas are represented as noisy, rude, and disruptive. For instance, when a boy was walking down the street with his mother a group of black children were playing in the park. The boy told his mother that the hyennas were behind them. The boy who watched the movie was made to believe that when he hears a noisy group it clicks in his mind that they are of the black community. The young boy does not know that it is wrong as he was exposed to the Disney movie that made him believe that racist stereotype.By the same token, in another Disney movie the mexican community are represented as little chihuahuas with an accent and negative stereotypes. Likewise the asian community is represented in one movie as siamese cats with slender eyes. As a consequence children who watch Disney movies are exposed to many racist stereotypical ideologies that construct negative representations. Secondly, Disney movies contains neg ative ideologies related to norms of behaviour for genders and age. How Disney portrays gender in their movies is in one of the most negative ways.Young boys and girls will watch the movies and will learn not only how to treat the other gender but also stereotypes on their own gender. Children will also learn that age is not just a number, it defines who you are as a person. Disney movies show older men as wise, smart know it alls which is all not that bad but not a truthful statement. It also shows that older women are mean, villeanous, evil, and rude which is also a false statement. Disney labels stereotypes on age groups that children believe and associate in real life.Similarly, Disney labels portrays negative ideologies of the norms of behaviour of both men and women. In fact in a very famous Disney, â€Å"Beauty and the Beast† the stereotypes are very easily seen to an educated eye but to a childs eye it's just new information. In â€Å"Beauty and the Beast† ther e are many ideologies presented, a very obvious one is how the Prince Adam the Beast treats Belle, how Belle believes she can change the Beast. In the movie Belle is treated with huge amount of disrespect, being locked in her room and told to starve, getting abused physically and verbally.Belle also thinks that even though the Beast is mean and cold hearted she can change him in to a prince charming. When a child is exposed to how Belle is treated, how the Beast is such a powerful man, and how Belle still believes she can change him, the child will start to think like it is portrayed in the movie that women do not need to be treated properly, men are the dominant, strong and brave gender, and even though women are mistreated they will keep coming back in hope to change them.As a result, Disney movies portray negative ideologies to children related to norms of genders and how they are treated and how age affects the intellectuallity and personality. Lastly, Disney movies construct a false reality of this generations culture. By implementing all the different ideologies of race, gender, age, and many others a young child is easily influenced into believing that what he sees in his/her favorite disney movie is a reality of every day life.When a child learns negative ideologies such as stereotypes of ethnicity (like the boy who referred to a group of black children has hyennas as he remembered from a movie the laughing and noise they made) they start to believe that what happens in the film is also happens in reality. Young girls especially are the most influenced as in Disney women are portrayed as always cooking, cleaning, getting verbally, physcially and emotionally abused and just taking it.Young girls start to believe that it is a reality and it is their job to do those chores and it is acceptable to be treated poorly. Disney through their movies construct a false reality of how today's generation works and destructs the human dignity. In closing, Disney movi es contain a negative representations that are racist towards ethnic groups, sexism towards the behaviour and treatment of women, and construct false realities which are destructive to the human dignity.As a result of all the the negative stereotypes, young children who do not know any better than what they see in their favorite Disney are made to think that negative ideologies such as racism and sexism are acceptable in today's reality. As a consequence children are given a propaganda by disney that they can not deconstruct since they are so young and construct a misrepresentation of society. In brief, Disney movies negatively influence children.

Comparison Between Wind and Other Poem

Compare how Wind and one other poem present weakness and strength. The weaknesses and strengths in ‘Wind’ are attempts to portray the diversity of nature and the ongoing sense that nature has by using the present tense. Hughes switches from hard sounds, ‘bang and vanish with a flap’ and ‘black back gull bent like an iron bar’ representing the hard assonance and from this referring back to the harsh storm.However the use of colour in descriptions could symbolize both a negative and a positive, for example, ‘orange sky’ representing the warm colours of summer, also ‘green goblet’ could seem to be related to jealousy however could also be referred to as bright and a symbolic image of summer and the bright colours, linking to the ‘orange sky’. The diversity in ‘below the green corrie’ in terms of portraying weakness and strengths are highlighted through the man and his relationship with nature, it shows the weakness of the writer in terms of competing with nature.In my opinion I believe that not only the writer portrays himself to be the weaker opposition but also can portray the ‘bandit’ like and the ‘swashbuckling’ mountains to eventually be seen as the weaker opponent to another side of nature. For example, ‘a sunshaft had pierced the clouds and their leader’ could represent the light controlling the intimidating mountains and almost converting it to something more hopeful and positive.This could be the sun, the main character in nature, controlling them without choice, this takes away the sense of fear and the negativity of the ‘bandits’ and creates a positive image. Both ‘Wind’ and ‘Below the Green Corrie’ clearly share the same structure in terms of the negative openings to each poem. They both clearly and dynamically highlight the dangerousness of the situations automatically. MacCaig begins with a negative image of ‘the mountains gathered round me like bandits’ which really presents the fearful situation. In contrast to this ‘Wind’ also presents this.Hughes immediately beings with a metaphor, ‘This house has been far out at sea all night’ comparing the house to a boat, ‘at sea’ (isolated), this really emphasises the danger. They both begin presenting their negative images, those that seem to place both in a vulnerable position. ’ The mountains gathered round me’ show the vulnerability of the character, contrasting that ‘this house has been far out at sea’ also shows this, the use of ‘at sea’ creates an image of isolation, placing the so called house in a vulnerable position also.

Financial Compensation and Ethical Issues In Healthcare Essay

Financial Compensation and Ethical Issues In Healthcare - Essay Example The goal of these restructurings was in the provision of access to high quality and effective health care to all individuals. This goal has however faced challenges from market-driven forces that characterize the healthcare system. Such factors include the reduction in costs, reduced utilization of resources and maximization of revenues. The result has been in the mismanaged care. The American Nurses Association in 1995 released a document that highlighted the ethical issues in healthcare. These issues included lack of coordinated care, misuse of financial incentives and decrease in the number of registered nurses. The association also noted a decline in the American healthcare system in a document published in 1996.Some ethical practices which the associations highlighted include the lack of full disclosure, gag rules and compensation plans that rewarded the withholding of nursing services. The healthcare workforce in the American labor market has grown tremendously in the last ten years. This large workforce is now faced with the market-driven forces that seem beyond their control. These forces threaten the closure of some hospitals and retrenchment of workers. The resulting job insecurity brings forth fear of job changes, losses and increased hiring of unlicensed health personnel. The decrease in demand for registered nurses results in reduced and inequitable financial compensation available for them. Financial compensation, ethical issues, and health care delivery systems are related to resource allocation. Application of ethical methods of resource allocation is, as a result, vital. The utilitarian ethical theory and the moral principles of justice are theories that seek to establish the best fit between the scarce resources and financial compensation. The utilitarian theory advocates for the greatest good, for the greatest number. This approach contrasts the existing situation in the U.S. Despite the healthcare workforce constituting

Malcom X-J new muslim activism Research Paper Example | Topics and Well Written Essays - 2500 words

Malcom X-J new muslim activism - Research Paper Example The Nation of Islam planned the creation of a separate nation for African Americans in the Southern or Southwestern part of the United States. This was only to be an interim plan till African Americans go back to their motherland – Africa. Malcolm X argued that the U.S. government owed compensations to blacks for the slave labor of forced to their forefathers and foremothers (Mash, 1996). He also advocated against the civil rights group’s strategy of peacefulness and rather advocated that African Americans should defend themselves by any significant means. Many authors have endeavored to come up with publications that talk about this topic (Barboza, 1995; Mash 1996; Tate, 1997; Turner, 1997). Some have received nice reception and others bad, but some of the leading exceptions include Marsh’s From Black Muslims to Muslims, Tate’s Little X, Turner’s Islam in the African-American Experience and Barboza’s American Jihad Islam after Malcolm X. Thi s paper will summarize these writings and discuss how these four publications brought out this topic keeping in mind their authors’ thesis, as well as their methods. ... The book comprises of interviews by Clifton E. Marsh with Imam Wallace D. Muhammad and Dr. Abdul Alim Muhammad of the Nation of Islam. The volume adopts from The Black Muslims in America by C. Eric Lincoln's, who initially introduced the Nation of Islam, Malcolm X, as well as Elijah Muhammad, into the American perception. None of the people in the academic world were aware of or knew the Black Nationalist obsession burning in the mind of Minister Louis Farrakhan. It was Clifton E. Marsh who chose to intervene and force the death grip from the throat of his religious leader, the Honorable Elijah Muhammad. Minister Louis Farrakhan, in 1977, found/resurrected the Nation of Islam and started to breathe life into this vanishing movement (Mash, 1996). The author’s main methodology was interviews with actual members of the Nation of Islam. They main persons interviewed were Minister Louis Farrakan, Imam Wallace D. Muhammad and Dr. Abdul Alim Muhammad. The following individuals were c onsidered as key figures of the movement, and; therefore, their information was extremely helpful to the publication. The author also utilized other historical sources, which gave insights on Black Nationalism, the Nation of Islam, Malcolm X, social conditions of the early 90's among others. Finally, his knowledge in sociology and also a professor of the same discipline at Tidewater Community College, Virginia, helped him develop a conceptual framework that would best explain the issues brought out by the Black Nationalism, as well as the Nation of Islam. With all the problems that African Americans were facing in the white man’s land, Mash (1996) considered that

Culture Is Media and Media Is Culture Essay Example | Topics and Well Written Essays - 2000 words

Culture Is Media and Media Is Culture - Essay Example The dependence on the use of media has greatly increased and to a great extent dictates the behavior and ideas followed in a society, in other words dominates the behavior of the culture. Common people are in regular touch with the media and the entertainment that decide their collection of information, ideas as well as opinion that create the human knowledge reflected by his behavior. ‘Culture is media and media is culture’ seems to be pertinent in today’s cultural status of a community where media influences the formation of the cultural activities of different individuals within a community (Pope, 2002). The present study focuses on this particular statement ‘Culture is media and media is culture’ and discusses its relevance based on theory and examples. Understanding the Media Today: In the present times, the media seems to have become a significant issue as considered within a society. If the television medium is taken into account, it is found t hat be it small children, the youth of the older people, or other individuals, they tend to spend long hours in front of the television set. The new media has the ability to target the mindset of the human beings that might even impact the societal behavior of an individual negatively. For example, the televisions being the most common medium, several murders are viewed as part of news, or other television programs. Such programs tend to influence the minds of the smaller children or the youth to the extent that they might follow these acts disregarding their true cultural values. The computer has been obtained as one of the most influential medium generating knowledge and information for the present society that is completely dependent on information for its production, consumption and the economy as a whole (Straubhaar, Larose & Davenport, 2011, pp.11-15). The modern media has its presence reflected in almost every issue within a community and hence its behavior and culture. The m odern media form a creation of the mass communication that makes it possible through the internet and the large number of interactive media being available, e.g., television, radio, newspapers, hoardings, and so on. The different problems and issues related to the political and economic factors associated with a society and its inhabitants get attended by the mass media in the present times (Aikat, n.d.). The media can actually be found to be present in all aspects of today’s communication and knowledge gain purposes. Human beings tend to depend completely on the sources of media not only to communicate but also to determine their views and opinions that might alter their cultural views as well. The Impact of Media on Culture: Communication has always been the most important activity in spreading one’s views, opinions and beliefs to engage others in similar thoughts. In the present day society, communicating only with few close people may not work if a revolutionary ch ange is desired or changes in cultural aspects are required. The mass media plays its significant role in this regard. The spread of cultural views from a single point of origin to an entire community is referred as the phenomenon of diffusion. The features of culture include almost all habits that any human being follows in their normal lives. For example, the food habits, the dress that an individual wears, his/her beliefs in any particular religion, the language that he/she speaks

What you eat is your business Essay Example | Topics and Well Written Essays - 1000 words

What you eat is your business - Essay Example public to take responsibility for their own personal health and diet, as opposed to the government taking up this responsibility by putting up initiatives to keep the public healthy and control their diet. This inadvertently becomes everyone’s responsibility. This study focuses on the appeals used by Balko to persuade his readers and the general public to take personal responsibility. Balko describes himself as a â€Å"small –l† libertarian, he believes in the principles of â€Å"limited government, individual liberty, free markets and peace.† He expresses this by writing this essay about the personal choice to be healthy, he appeals to the public to adopt this using various methods. He uses pathos, which is the appeal to passion and the readers’ emotions to try and connect with them. This is observed when he wrote: â€Å"We’re becoming less responsible for our own health and more responsible for everyone else’s. Your heart attack drives up the cost of my premiums and office visits (Balko, 2003).† He uses this to make his readers feel that, even if you strive to keep yourself healthy, you will still take responsibility for another person choice of not doing the same. This is also evident when he states: â€Å"It’s difficult to think of anything more private and less public then what we choose to put into our bodies. It only becomes a public matter when we force the public to pay for the consequences of those choices.† He tries to make his readers understand that when the government is taking on this responsibility, it is actually the public that will feel it burden, and at this point he might be trying to connect to the people who actually look out for their own well-being and trying to show them the importance of personal management. And not just for them but for each and every individual. This is supposed to create a realization that they will be working and paying for other people. In the case empathy is the emotional tool he tries to use to persuade

Provision Of Services In The Financial Sector Essay - 7

Provision Of Services In The Financial Sector - Essay Example Most of these adults are located in Asia, Latin America, and Africa. The mobile phone device is also changing the provision of services in the financial sector. The cell phones are regarded as cost-effective. The improvement in the technology sector has enabled the use of cell phones in the financial sector. The poor individuals in the society manage a wide range of financial instruments. In most cases, the microfinance sector has several requirements including insurance coverage, loans for emergency needs, pensions and microenterprise loans among others (Dommel 13). The financial sector should address the constrictions entailed in the financial service providers in order to reduce the poverty rates in most regions. This is because most individuals will be supported to invest and also save their money for future use. For instance, the financial service providers should be able to increase access to remittances in the rural areas. They should also consider providing enhancing savings groups and increasing branchless banking.

The theory to the Study of International Relations Essay

The theory to the Study of International Relations - Essay Example It is worthwhile to take a look at the above definitions and examine whether International Relations truly reflect the emotions and desires of the people of the erstwhile Soviet-bloc. It could help to understand the principles of Realism, Marxism, Liberalism, and Constructivism, the major international relations theories to substantiate this study. Equality was what it preached. No doubt, the business class had to share its spoils with the working class, but on the whole, Marxism sought to suppress the feudal system of class discrimination. Realism was more State oriented. It chose to look at national interests more than others. Security and power is their aim. Despite the fall of the cold war, America is seen as the global policeman. Despite rising poverty and unemployment at home, America is more preoccupied with interests elsewhere. Liberalism is what the younger generation craves for. Independence and basic needs and wants are their vision. In the light of the revelation, it has become clear that the critical theory of International Relations is a jig-saw puzzle indeed. In the words of the Mahatma: â€Å"Interdependence is and ought to be as much the ideal of man as self-sufficiency. Man is a social being. Without interrelation with society, he cannot realize his oneness with the universe or suppress his egotism. His social interdependence enables him to test his faith and to prove himself on the touchstone of reality† Mahatma Gandhi, 1929, sums up the real thoughts of our young couple at Trafalgar Square.... There are two schools of thought, one looks to strengthened international law and international organizations to preserve peace; the other emphasizes that nations will always use their power to achieve goals and sees the key to peace in a balance of power among competing states. (R. Aron, H. J. Morgenthau, F. S. Northedge, and M. J. Grieve, www.answers.com/topic/international-relations) In other words, International Relations are the relationship between people of different races and divide. The world order is changing. Technology has brought people much closer. There is a general consensus that mankind is one and that this world is for all to share it equally. So what was it that attracted the majority of communist nations turn to the Liberals and Realists Critical Analysis In the context, it is worthwhile to take a look at the above definitions and examine whether International Relations truly reflect the emotions and desires of the people of the erstwhile Soviet-bloc. It could help to understand the principles of Realism, Marxism, Liberalism, and Constructivism, the major international relations theories to substantiate this study. Realism is commonly defined as a concern for fact or reality and rejection of the impractical and visionary. (http://en.wikipedia.org/wiki/Realism#Realism_in_international_relations) Realists believe that hard power, a concept used in realism, refers to national power through military and economic means. This holds true with the foreign policy advocated by the United States. Realism focused on States and national interest. In a speech before his nation launched an offensive against Afghanistan, President Bush said, "We are supported by the collective will of the

Berlin Wall Research Paper Example | Topics and Well Written Essays - 2500 words

Berlin Wall - Research Paper Example After the Second World War, Joseph Stalin of the Soviet Union established an informal union of states which would be known later as the Eastern bloc, with Poland, Hungary, and Czechoslovakia as its allies (Wettig, 2008).   It was a grouping of nations which he planned to maintain together with the Soviet-controlled portion of Germany.   His plans were to compromise the power of the UK over its portion and when the US would later withdraw, he then wanted to push forward with his plants to create a united communist Germany (Wettig, 2008).   In order to funnel Soviet communist ideals to Germany, Marxism-Leninism became a standard part of the German school curriculum and this prompted many students, as well as scholars to defect to the West (Wettig, 2008).   East Germany was however under close monitoring by the German police as well as the Soviet secret police, also known as the SMERSH (Wettig, 2008).   This made defection difficult, but not impossible for thousands of East Ge rmans.     With disagreements regarding the introduction of new German currency, Stalin implemented the Berlin blockade which prevented the entry of food and other supplies from the Western occupied blocs (Pearson, 1988).   The Western bloc countries then airlifted some supplied into West Berlin.   The Soviets launched their public relations campaign against the Western bloc protesting the policy changes of the Western countries (Pearson, 1988).   As 300,000 Berliners protested against Stalin’s actions in stopping the airlifts.

Women in Politics Essay Example for Free

Women in Politics Essay It has been proven over and over many times that women have the abilities to do the same jobs as men, but as a society we tend to discourage women when they are trying to get in the fields of politics and government. No longer is the excuse that family is what is pulling women back when it comes to job opportunities, it is what society has chosen as what roles women should and shouldn’t take part in. The more we encourage women in running for offices, the more there will be women in office, and therefore we would have a broader view of issues that need to be solved. If the United States marches proudly on how its state’s people are equal and the government diversified why is that women only hold less than 20% of congressional seats, when the women population is approximately 161 million while the male population is 156.1 million? Surprisingly enough, the percentage of voters that were women in the U.S was 63.7% comparing that to men, which were 59.7%. Why are not more women being supportive of their fellow women? The benefits of having more women in office not only show how far we have come as a country but it has been proven that women who run for office have more bills passed that deal with issues like the environment, families, civil rights, and violence prevention. â€Å"Other studies have found that women legislators—both Republican and  Democrat—introduce a lot more bills than men in the areas of civil rights and liberties, education, health, labor and more.  Globally, research has shown that ethnically diverse and divided nations that elect women rather than men to key national leadership offices end up with better economic performance† (Hill). Women can bring issues of importance that men feel are not as important. This does not mean that men are inferior or ignorant of the issues; it is just the matter of different  perspectives. With more women in office, more issues can be brought to light. This introduces the people with more options to vote for and bills to pass that will help families and the economy. If all the science calculates the benefits of women in government, the only thing that hasn’t been put into consideration is society’s view on a women role. Since the dawn of ages, we have lived in a patriarchal family where men are in charge of the business and bringing food to the table, while women care and nurture for the children and her husband. â€Å"In patriarchally organized societies, masculine values become the ideological structure of the society as a whole. Masculinity thus becomes â€Å"innately† valuable and femininity serves a contrapuntal function to delineate and magnify the hierarchical dominance of masculinity† (Devor 393). When the people see a man and women running for the same position, they look to the man as having more â€Å"power† and â€Å"authority† which can then lead them to believe they can handle and control situations better. As a society we believe that the women should be submissive, and men to be dominate. When women in the workplace are more demanding they are perceived as â€Å"bossy† and having a rude manner, but when men act the same way, we let them be because we are so used to the idea of them being more assertive. These are the biases and stereotypes we as a society need to change in order to see that anyone can do the same job. A politicians gender shouldn’t effect their work habits. In media women are perceived as â€Å"emotional† and that their intentions are only focused in family issues, when in reality that is not the case. In order for society to give women opportunities in our government, we the people need to reevaluate our own thinking and perceptions. We as a society need to encourage our women to run for offices in government. According to the WCF foundation, number one reason why there are so few women in power is because on average women candidates tend to raise less money for fundraising comparing to their male counterparts. Also, on the off-chance that media isn’t reporting about the private life of a women running in office, women tend to get less media coverage, especially on the issues they are concerned with. â€Å"†¦media reports on womens issues—like abortion and birth control—men are quoted some five  times more than women are. And that affects the coverage of women in politics† (Dawn). If we can just get more media coverage on how women can contribute to politics on issues not just family issues, we can illuminate a way for people to see broader issues that need to be tended. In order for our country and people to work together we must take inconsideration of diversity in the government. The way we think and our patriarchal system needs to be reformed. As Jennifer Lawless said, â€Å"Its important that we separate out political conditions from the sex of the candidate because otherwise were just perpetuating this myth that women cant get elected. If we are continuously focusing on gender and the person who is in charge and not their ideals or what issues they are trying to combat, then we lose focus of a ‘government’. Strong- female politicians can also set an example to younger generations in the future, and create a more efficient government. Works Cited Dawn, Aurora. Percentage of Women in Government Worldwide. The Gender Gap. Daily Kos, 27 Sept. 2012. Web. 13 Feb. 2015. Devor, Aaron H. â€Å"Becoming Members of Society: Learning the Social Meanings of Gender.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Ninth ed. Boston: Bedford/St.Martins, 1992. 387-396. Print. Giang, Vivian. What Men And Women Really Think About Gender Equality In The Workplace. Business Insider. Business Insider, Inc, 21 Aug. 2013. Web. 16 Nov. 2014. Hill, Steven. Why Does the US Still Have So Few Women in Office? Why Does the US Still Have So Few Women in Office? The Nation, 7 Mar. 2014. Web. 11 Feb. 2015. Kimmel, Michael. â€Å"Bros before Hos: The Guy Code.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Ninth ed. Boston: Bedford/St.Martins, 1992. 461-470. Print. Waber, Ben. What Data Analytics Says About Gender Inequality in the Workplace. Bloomberg Business Week. Bloomberg, 30 Jan. 2014. Web. 16 Nov. 2014. Women by the Numbers. Infoplease. Infoplease, n.d. Web. 12 Feb. 2015.

Prejudice In Organizations Essay Example for Free

Prejudice In Organizations Essay ?Question 2: Prejudice can be hurtful and destructive discuss how you can personally reduce prejudice in your workplace please provide an example. Prejudice can be described as a word which is derived from the Latin word Prae Judicium meaning ‘to try in advance’ (Clawson et al: 1990). Prejudice happens when we pre-judge individuals on first encounter about their character or appeal. Most individuals who are prejudiced are usually rigid in their prejudices and their beliefs are unsubstantiated. Prejudice can create serious tension in an organization because it has the potential to strain interpersonal relationships in a workplace. People can practice prejudices in various forms. Some of the areas of potential prejudice could be gender, race, age, religion, sexual orientation, ethnicity and physical disabilities. Prejudices can be systematically dealt with in the workplace. I work for one of the United Nations (UN) agencies. The UN has noted and is mindful of potential prejudices that can exist in the workplace, especially that the workplace is made up of employees from various countries, backgrounds, ethnic groupings, varying religious beliefs (including atheists), sexual orientation, races and as an organization, The organisation has a very diverse workforce. This diversity has not been ignored. The UN has taken deliberate steps to introduce workplace policies that encourage tolerance amongst employees and in turn, tolerance in the communities in which we serve. The policies are part of the orientation package for every new employee who joins the UN. There are Executive Directives (EXDs) that are issued and reviewed on an ongoing basis. In the current directive, disagreement between a staff member and supervisor is not considered as prejudice. The policies are clear on the definition of prejudices and also on the consequences of perpetuating the vice. If I were to be found in a work environment where prejudices are rife, I would first of all admit that prejudices are real and we all have some form of prejudices. The first step to deal with a problem is to admit that you have one. You can only begin to work on one’s prejudices once they realize they have them, and they can begin to work more carefully with the prejudices of others without anger and force (Clawson et al: 1990). It’s a realization that we all have them that helps us to deal with them. Members of staff in an organization, must be allowed to deal with perceived prejudices. It is not advisable to pretend that the problem does not exist as it becomes difficult to deal with a hidden or unperceived problem. Once the problem has been identified, then comes the process of working on your own as well as the prejudices of others in the organisation. This can be achieved through redirecting prejudiced statements by colleagues towards functional discrimination e. g. instead of lamenting how a workmate or subordinate is not achieving her objectives because she is a woman, this can be countered by a statement that shows how previously, a male colleague had also failed in a similar position to show that, gender has nothing to do with functioning in a position. For prejudices which are merely based on ignorance like â€Å"all Muslims are terrorists†, it would be helpful to team up Muslim staff members and some of the staff members who are holding on to this kind of prejudice. That way, it allows them to interact at a personal level and get the truth about Islam. If this doesn’t work, then interactions between such colleagues should either be kept to the minimum or topics of discussion should stir away from sensitive issues. I would also learn to listen to others with an open mind, not listening with an intention to respond as this is likely to attract judgmental behaviour. In a multi ethnic organisation, learning about the cultures of other countries helps us be more tolerant. People are more likely to react in a certain way because of the environments they have been brought up in. Prejudices will always exist in organisations, it would therefore helpful to encourage tolerance among employees, this can be achieved through deliberate company policy, sensitisation and clear consequences for behaviour promotes prejudice.

Advantages and disadvantages of social capital

Advantages and disadvantages of social capital In this essay I explore advantages and disadvantages social capital, which relates to social networks, the people we trust and mutual exchange of favours, the main feature here being social networks as they can be valuable to both the individual and the community, allowing information to be shared as well as promoting individuals and communities to be more trusting and equal. Social capital has been defined in different ways over the years; James Coleman developed the concept as: The types of relations that exist between individuals as located within both families and communities, and that are said to exert a strong influence on levels of educational achievement. Scott, J. and G. Marshall, (2005:606). This view linking relationships within families and communities as a determinant of individuals social capital, identifying certain achievements as strong if these relationships are strong too: Deficiencies in social capital such as would follow from single-parenthood, decreased parental involvement with the child or with family activities, and low levels of interaction between adults and especially parents in local communities were detrimental to development in adolescence. Scott, J. and G. Marshall, (2005:606). Other influences on social capital include the social structures and the environment, which surround individuals, as well as their culture, norms and sanctions. This demonstrated in the three different types of networks within social capital, which include bonding, bridging and linking. Bonding can be described as the social support we may receive from the people we are close to as part of our backgrounds, it Relates to common identity, for example ties among people who are similar to each otherà ¢Ã¢â€š ¬Ã‚ ¦within communities. IDeA, (21/10/08), which include family members, individuals sharing the same ethnic groups or clubs. While Bridging can be described as the social cohesion between individuals and groups, bringing people together who would not normally relate to each other, it Relates to diversity, for example ties among people who are different from one an otherà ¢Ã¢â€š ¬Ã‚ ¦across communities. IDeA, (21/10/08), which includes the conversations of varied views and interests between associations. Lastly, Linking, where the associations between those gaining independence and democratic lifestyles due to status are links with those in authority, it Relates to power, for example ties with those in authority or between different social classes between communities and organisations and with structures outside communities. IDeA, (21/10/08), which includes powerful institutions and the decision-making process for example, local authorities. It is important to suggest that for social capital to be strong, Bridging is the most important concept as it allows for more information to be passed between individuals and greater confidence for individuals and groups to become more involved with each other creating associations to benefit both the individual and the community: The Community Development Foundation describes social capital as increasing the confidence and capacity of individuals and small groups to get involved in activities and build mutually supportive networks that hold communities together. IDeA, (21/10/08). Also, Robert Putnam who agrees with the concept that trust, norms and networks, that can improve the efficiency of society by facilitating coordinated actions Putnam, R. (1993:167) cited by Harris, J. (2002:2), widens the concept, emphasising the importance of peoples involvement within informal activities and voluntarily participating or being part of voluntary associations, this also showing the importance of Bridging capital. However, as important social capital is claimed to be, Putnam has claimed a decrease in public participation in these informal activities and voluntary associations in particular societies therefore having a negative impact on social cohesion: Over the past thirty years we have become ever more alienated from one another and from our social and political institutions, and that this disengagement poses a critical threat to our personal health, local communities and national well-being. This taken from The Saguaro Seminar, Bowling Alone, (2007). Ii is important to evaluate some of the positive and negative affects of social capital, and here it is clear that some of the positive affects could include impact on individuals happiness as they form relationships and associations to benefit income as well as on personal health, while on the community, a positive impact could be shown on crime rates and educational attainment and more effective government, however, as Putnam claims above that there is a decline in social capital and therefore this having a negative influence to individuals and communities, (for example, increasing crime rates, decreasing educational achievement, teenage pregnancy, child suicide, etc).   The negative affects of social capital could include social exclusion as many groups achieve internal cohesion at the expense of outsiders, who can be treated with suspicion, hostility or outright hatred Walker, A. (2004). Also, social capital can be used for bad purposes, perhaps for profit rather than support of individuals and communities as they network. The idea that there are less people participating in voting and showing political interest than those who take part in volunteering organisations perhaps shows one of the ways in which the voluntary and community sector are increasingly becoming an important feature within societies. It is first important to understand the meaning of volunteer and community and then how they are important as a whole, a third sector. Volunteering is any activity which involves spending time, unpaid, doing something which aims to benefit someone (individuals or groups) other than or in addition to, close relatives, or to benefit the environment National Survey of Volunteering, (1997). Voluntary associations have been defined as: Any public, formally constituted, and non commercial organisation of which membership is optional, within a particular society. Scott, J. and G. Marshall, (2005:691). This could include churches, political parties, pressure groups, leisure activity groups as well as professional associations, to encourage public participation to maintain social order. The key features of voluntary organisations includes that they are independent and self-governing, driven by values and are to support others not to profit themselves, while a Community is a group of people living together in one place who share either a common religion, race or other characteristic or interest that allows the group to be considered collectively. Communitarianism emphasises the importance of responsibility and finding solutions to social problems within the community. Mark Granovetter (1973) developed a weak ties theory that suggests individuals have strong ties, such as close friends and family, similarly to bonding, shows the support between individuals, while weak ties are those individuals have with acquaintances which can help to develop socio-economic status similarly to bridging in social capital. This concept demonstrates one of the ways in which social capital and the community are interconnected. Together, the two above notions of volunteering and the community have much contribution toward improving individuals and groups lives. The Voluntary and Community Sector, (VCS), has been outlined by the National Council for Voluntary Organisations (NCVO), as comprising the following characteristics:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Self-governing organisations, some registered charities, some incorporate non-profit organisations and some outside both classifications.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Great range of size and structure of organisations.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Work delivered for the public benefit, beyond the membership of individual VCOs.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Independence of both formal structures of government and the profit sector.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Important reliance on volunteers to carry out its work. IDeA (18/09/08). This showing the importance that social capital and the government has on the VCS as networks and policy, and are needed to allow for the sector to grow and benefit the community, allowing for social cohesion and a growth of public participation, this avoiding the affects of what Putnam describes as Bowling Alone. The way in which the VCS can be interconnected to social capital and government policy is shown by the cross-cutting review as the VCSs are for building social capitalà ¢Ã¢â€š ¬Ã‚ ¦contributing expertise and experience to policy formulation. IDeA (18/09/08). There are many advantages of the Voluntary and Community Sector, some of these include that there is variation in scope and it is very diverse, allowing any members of the public to participate in benefiting the community as well as themselves. Also, the NCVO outlines that the VCS builds social capital, which helps to bind society together. IDeA, (18/09/08). In addition the needs of others are met through expertise and experience IDeA (18/09/08), this allowing participants such as volunteers to gain training and skills to benefit themselves and the community. Flexibility is also an advantage, which allows for changing needs to be accounted for. However, a disadvantage could still include the issue of social exclusion as a particular group may become less involved within the community as others form associations. It is important to consider the way in which government policy is connected to social capital and to the voluntary and community sector, to help analyse the extent to which they are interconnected. In recent years Government interest in, and support for the Third sector organisations has been unprecedented. This can be seen for example in proposals for:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Modernising the legal and regulatory framework for charities and the wider not-for-profit sector  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Facilitating third sector involvement in public service delivery, and  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Local regeneration and civil renewal schemes NCVO, (2005-2007) This shows how the government have helped to support the third sector by allowing implementing policies, which allow the sector to benefit. More recently, the sectors have become ever more associated with each other as they begin to work together due to the government being less able to deal with certain social problems alone: There is now greater understanding that effective policy responses to many social problems such as inequality, unemployment and social exclusion require a cross-sectoral approach, with the government working with the third sector and the community. Walker, A. (2004). This cross-sectoral approach takes into account that partnerships are the key to adjust areas of concern within society, allowing expertise and more funding toward services for greater gain and stronger social capital: There are now an increasing number of departmental strategy documents making reference to the advantages of addressing issues of social capital in policy as a means of improving social outcomes and promoting community cohesiveness and development. Walker, A. (2004). The implications partnerships will have includes that the community will benefit as more people will want to participate in the structures, as more plans are made. This also having a positive affect on community safety; such as neighbourhood watch schemes, involving local people in criminal justice. Overall, analysing the way in which social capital works as well as the development of the voluntary and community sector over recent years and the changing strategies of working together with other sectors such as the government, in order to maintain social order and benefit communities as a whole, it is evident that the three sectors are interconnected on many levels, whether it is to build bridges and create networks to benefit the community or to provide some sort of service to help in providing benefits as a whole. Reference Walker, A. (2004), Understanding Social Capital within Community/Government Policy Networks Scott, J. and G. Marshall, (2005), Oxford Dictionary of Sociology, Oxford University Press Inc, New York NCVO, (2005-2007), http://www.ncvo-vol.org.uk/policy/index.asp?id=2761 page updated (2007) The Saguaro Seminar-Civic Engagement in America, (2007), Bowling Alone http://www.bowlingalone.com/media.htm Voluntary and Community Sector, (2008), http://www.idea.gov.uk Putnam, R. D. (1993) The prosperous community: social capital and public life Social Capital and Innovation Policy Klaus Nielsen (research paper, 2003). www.lgib.gov.uk (2006) Social Inclusion.

Use of Landscape as form of Expression in Tintern Abbey by William Word

Wordsworth is a split and exiled, yet transcendent and visionary poet who creates community by inserting the idealized Romantic poet into the ideological center interpellating those around him into similar subject positions. But, how can Wordsworth, a separated individual, reveal his heightened awareness to the rest of humanity? He answers in his "Preface to Lyrical Ballads" when he asserts that poets like himself can communicate their alternate awareness "[u]ndoubtably with our moral sentiments and animal sensations, and with the causes which excite these; with the operations of the elements and the appearances of the visible universe [. . .]" (Norton 173). Poets can express their alternate perception through a shared experience of the landscape. Landscapes are a reflection of the ideology at the centre. Simon Schama argues in Landscapes and Memory, "Landscapes are culture before they are nature; constructs of the imagination projected onto wood, and water and rock" (61). The real world exists but because we can never unproblematically engage with reality, we make it over, re-present it as landscape. In this way, landscape is ideological, is a cultural construct draped over reality. As Wordsworth writes in Tintern, the perceptions of the eye and ear are "both what they half-create and what perceive" (107-108). According to Wordsworth, nature has become the "anchor" (110) of his thoughts, the tether that restrains his creative imagination. But because landscape is based on the real, it can also be used to express an alternate ideology. Wordsworth's approach to landscape is chiliastic, to use Karl Mannheim's term. In Ideology and Utopia, Mannheim argues that although Chiliasm "has always accompanied revolutionary ... ..., a book of poetry by Black, lesbian, Trinidadian-Canadian poet Dionne Brand. Read in conjunction with Wordsworth's 14th book of the Prelude, we can see the obvious parallels between landscape and subject construction. However, rather than taking flight from a precipice, Brand's poetic self takes flight from a beach, from ground level, symbolizing her non-universal yet communal creation of landscape. She writes: I have become myself. A woman who looks at a woman and says, here, I have found you, in this, I am blackening in my way. You ripped the world raw. It was as if another life exploded in my face, brightening, so easily the brow of a wing touching the surf, so easily I saw my own body, that is, my eyes followed me to myself, touched myself as a place, another life, terra. They say this place does not exist, then, my tongue is mythic. I was here before.

Hobbes View of Human Nature and his Vision of Government :: Philosophy essays

Hobbes' View of Human Nature and his Vision of Government    In The Leviathan, Thomas Hobbes talks about his views of human nature and describes his vision of the ideal government which is best suited to his views.      Hobbes believed that human beings naturally desire the power to live well and that they will never be satisfied with the power they have without acquiring more power.   After this, he believes, there usually succeeds a new desire such as fame and glory, ease and sensual pleasure or admiration from others.   He also believed that all people are created equally.   That everyone is equally capable of killing each other because although one man may be stronger than another, the weaker may be compensated for by his intellect or some other individual aspect. Hobbes believed that the nature of humanity leads people to seek power.   He said that when two or more people want the same thing, they become enemies and attempt to destroy each other.   He called this time when men oppose each other war.   He said that there were three basic causes for war, competition, distrust and glory.   In each of these cases, men use violence to invade their enemies territory either for their per sonal gain, their safety or for glory.   He said that without a common power to unite the people, they would be in a war of every man against every man as long as the will to fight is known.   He believed that this state of war was the natural state of human beings and that harmony among human beings is artificial because it is based on an agreement.   If a group of people had something in common such as a common interest or a common goal, they would not be at war and united they would be more powerful against those who would seek to destroy them.   One thing he noted that was consistent in all men was their interest in self-preservation.    Hobbes view of human nature lead him to develop his vision of an ideal government.   He believed that a common power was required to keep men united.   This power would work to maintain the artificial harmony among the people as well as protect them from foreign enemies.

Drugs and Alcohol Essay -- American History, Alcohol

Drugs are heavily used throughout the entire world. However, it is important to understand and not undermine the variability in which drugs are used. It is clear some are for distinct medical treatment and others are for recreational use. In the United States, marijuana has been and continues to be a very controversial drug. Some states have allowed marijuana consumption for medicinal purposes, while others have completely outlawed the drug. Those who are against the legalization and regulation of marijuana suggest the economical and health risk associated with consumption of the drug are too high. Although there is risk involved with the legalization of the marijuana, our country has already been risking too much banning the drug. As a result, many police officers and American citizens lives are at risk as task force attempt to control the black market. It has limited the treatment possibilities of the ill as marijuana can be prescribed for various sicknesses (Fisher, par. 1 ). The benefits of legalizing marijuana by far out way the losses of continuing to keep it illegal. There are flaws on both ends of the spectrum, but it is clear is the regulation and legalization of marijuana will give government additional revenue through taxation, reduce spending allocated to enforcing the law, and increase the availability of medicinal treatment (Single 10:457). Looking back on American history, alcohol at one point in time was against the law. Overtime it became legal and thoroughly regulated by the government. As this took place, our nation has witnessed the dangers and health issues arising from alcohol consumption and abuse. For example, drunk driving kills many Americans each year. In comparison to marijuana studies w... ...ijuana 40:478). There are many positive effects marijuana regulation can have on an economy; people need to be open minded enough to at least acknowledge them. In conclusion, it seems as if for various reasons marijuana has gained a negative image in America today. Whether this is because the smoke, physical effects, or criminalist view of the drug, it does not matter. Americans must accept the facts instead of seemingly taking them with a grain of salt. If anything, the failure to legalize marijuana and attempt to prohibit usage has caused more human suffering than simply legalizing marijuana. Additionally, the actual regulation of the drug would help stimulate the economy and eliminate crime. Americans must choose, and by the facts, it is only a matter of time before people recognize and accept the legalization and regulation of marijuana in America.

Coca cola marketing strategies Essay

1.1  Marketing management Marketing is about meeting needs of target markets profitably. The key to professional marketing is to understand their customers’ real needs and meet them better than any competitor can. 1.1:DEFINITION OF MARKETING : Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets. (Philip Kotler) Definition of American Marketing Association: Marketing (Management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management has the task of influencing the level, timing, and composition of demand in a way that help the organization achieve its objectives. Marketing management is essentially demand management. Marketing managers manage demand by carrying out marketing research, planning, implementation and control. Within marketing planning, marketers must make decisions on target markets, market positioning, product development, pricing, distribution channels, physical distribution, communication, and promotion. Marketing work in the customer market is formally carried out by sales managers, salespeople, advertising and promotion manages, marketing researchers, customer service managers, product and brand managers, market and industry managers, and the marketing vice-president KEY POINTS: a) Managerial Process involving analysis, planning and control. (The view of marketing as social process is not of interest to us as managers) b) Carefully formulated programs and not just random actions. (A charity organization sending volunteers out to collect money – this is not marketing, it is selling) c) Voluntary exchange of values; no use of force or coercion. Offer benefits. (A Museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of Target Markets rather than a quixotic attempt to win every market and be all things to all men. e) Purpose of marketing is to achieve Organizational Objectives. For commercial Sector it is profit. For non-commercial sector, the objective is different and must be specified clearly. Market : A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want. Marketers: When one party is more actively seeking an exchange than the other party, we call the first party a marketer and the second party a prospect. A marketer is someone seeking one or more prospects who might engage in an exchange of values. A prospect is someone whom the marketer identifies as potentially willing and able to engage in an exchange of values. Marketers do not create needs. Marketers influence wants. Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers. They also communicate their offering to prospects. Society influences wants. People living in different societies prefer different types of food items, different types of apparel and even different types of jewellery. A product is anything that can be offered to satisfy a need or want. Offering and solution are synonyms to the product in marketing context. A product or offering can consist of as many as three components: physical good(s), service(s), and idea(s). Value is the consumer’s estimate of the product’s overall capacity to satisfy his or her needs. Marketers offer value to a consumer when the satisfaction of customer’s requirements takes place at the lowest possible cost of acquisition, ownership, and use. Marketing management: Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. The Marketing Concept The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. Target market No company can operate in every market and satisfy every need. Nor can it always do a good job within one broad market. Customer needs Some marketers draw a distinction between responsive marketing and creative marketing. A responsive marketer finds a stated need and fills it. A creative marketer discovers and produces solutions that customer did not ask for but to which they enthusiastically respond. Integrated Marketing When all the company’s department’s work together to serve the customer’s interests, the result is integrated marketing. Integrated marketing takes on two levels. First, the various marketing functions-sales force, advertising, product management, marketing research, and so on – must work together. Second must be well coordinated with other company departments. The company is doing proper marketing only when all employees appreciate their impact on customer satisfaction. To foster teamwork among all departments, the company carries out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of successfully hiring, training, and motivating employees who want to serve the customers well. In fact internal marketing must precede external marketing. It makes no sense to promise excellent service before the company’s staff is ready to provide excellent service. Profitability The ultimate purpose of the marketing concept is to help organizations achieve their goals. In the case of private firms, the major goal is profit. Marketing managers have to provide value to the customer and profits to the organization. Marketing managers have to evaluate the profitability of all alternative marketing strategies and decisions and choose most profitable decisions for long-term survival and growth of the firm. Marketing Concept of Coca cola: The basic proposition of Coke’s business is simple, solid and timeless. When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they want to represent Coke with the youth and energy but they also consider about the old people they then as a co-target market. Major segments Major segments are basically those people who take this drink daily and those areas where the demand is higher than the other areas. There are so many people who take this drink daily and those people who take weekly and those who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. Factor affecting sales There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke. Per capita income Competitors Weather Per capita income- First we will discuss about â€Å"Per capital income†. This is major factor that affects the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and basic necessities and after that when they get extra money they think about this soft drink. So the decreasing per capital income effects badly in selling and production of this soft drink. Competitors- Coke’s major competitor is â€Å"PEPSI† and there is no hesitation to say this because, everyone knows that and all the other cold drinks, water, coffee, tea is the competitors. Weather- Weather is the third major factor in effecting the Coke’s selling. In underdevelopment market so the coke’s consumption in summers is 60% and in winters is 40%. Major Customers Need: First of all the majority don’t care that what they are going to have. In other words, they don’t care before drinking that whether it is â€Å"Pepsi† or Coke. They don’t actually differentiate between these two brands in order to their tastes. Consumers basically drink what they get. They believe on â€Å"What Cold they sold†. Consumer’s availability in brands is basically works like Push availability Pull Consumer demand For this reason, Coca-Cola has provided their coolers & freezers in the market. They have maximum number of coolers and freezers in the market. They provide this infrastructure free of cost just to provide child coke to their consumer, which they want to be purchases. The salesman & Mechanics regularly visit all the shops where coke has its infrastructure to check that either it is in proper condition or not, if not then they immediately change or repair it. 1.2 TOPIC RELATED CONCEPTS 1.2.1FLAVOURS OF CANS AVAILABE IN INDIA The Coca-Cola company offers almost all its carbonated drinks in the form of cans for the convenience of the customers both in product satisfaction and pricing. The company is always looking to innovate and come up with , either complete new flavours or new form of cans. The following are available in cans in India. IN COLA SECTION Coca-cola, diet Coke and thumbs up are available in 330 ml priced at Rs.20 per can.Coca- Cola is the original cola, diet coke is introduced with less than 1 caloroie, and thumbs up is know for its strong fizzy taste and its cofident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. IN LEMON SECTION Lime n lemoni Limca can cast a tangy refreshing spell on anyone, any where. Limca has livd up to its promise of refreshment and has been the original thurst choice of millions of consumers for over 3 decades. Sprite, a global leader in the lemon lime category, is the second largest sparkling beverage brand in India. IN ORANGE SECTION Internationally, Fanta the ‘orange’ drink of the Coca-cola company, is seen as one of the favorite drinks since 1940’s. Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as ‘The Fun Catalyst’. 1.2.2 AVAILABILITY OF FIT CANS Coca-Cola fit cans are available in 330ml quantity of various flavours such as Coke, Diet Coke, Thumbs up, Sprite, Limca priced at Rs.20 per can. Cans are mostly available in super markets, hypermarkets as customers prefer them to grab them while shopping or take away home. Chapter 2 METHODOLOGY OF STUDY 2.1 NEED OF THE STUDY To know the various strategies adopted by the company. To know the performance and effect of the schemes on retailers perception. This will help the company to give the new schemes in the peak seasons like in summer to increase sale of glass bottles and juice mobile bottles. 2.2OBJECTIVES OF STUDY The main objective of this Fit Cans project is to study the sale of cans in the market. To advertise the various products of the company. To find out the present sales status of Fit Cans i.e. Thumsup, Coke, Diet Coke, Sprite, Limca, Fanta, at the retail outlets in the area. To collect data from retailers for the analysis and to know the opportunities where there can be more sale. To ensure the availability and visibility of the product. 2.3SCOPE OF THE STUDY By this study company can know its sales. This study helps the company to know the actual sales and position of cans in the market. This study helps the company to modify its distribution strategy of the fit cans. The study helps to find out the problems faced by retailers & distributors. 2.3 SIGNIFICANCE OF THE STUDY This project is helpful to find out the sale trends of the coke products and its effect on consumer value and satisfaction. This study provides an insight to the company that what kind of strategy must be adopted in order to increase the sales and satisfaction o the consumer. This project directly deals with the interaction of different kind of retailers. 2.4 RESEARCH METHODOLOGY The research includes the study which was descriptive in nature. It basically aims about how Coca-Cola fit cans are doing in the market. The study includes two methods- (a)PRIMARY (b)SECONDARY Primary includes the following ways- †¢Observation †¢Survey The data was collected through a structured questionnaire. 2.5 Sampling plan Sampling unit: Owners of the retail outlets. Sampling size: 76 OUTLETS Population : 100 OUTLETS Sampling procedure: Simple Random sampling Chapter 3 INDUSTRY PROFILE AND ORGANISATION POFILE 3.1 BEVERAGE ITS CONCEPTUAL ANALYSES Definition of Beverage A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. Types of Beverage Water Despite the fact that most beverages, including juice, soft drinks, and carbonated drinks, have some form of water in them; water itself is often not classified as a beverage, and the word beverage has been recurrently defined as not referring to water. Essential to the survival of all organisms, water has historically been an important and life-sustaining drink to humans. Excluding fat, water composes approximately 70% of the human body by mass. It is a crucial component of metabolic processes and serves as a solvent for many bodily solutes. Health authorities have historically suggested at least eight glasses, eight fluid ounces each, of water per day (64 fluid ounces, or 1.89 liters), and the British Dietetic Association recommends 1.8 litters. The United States Environmental Protection Agency has determined that the average adult actually ingests 2.0 liters per day. Alcoholic Beverages An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years. Non-alcohol Beverages Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than .5 percent alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized wines. Non-alcoholic Variants: a. Low alcohol beer b. Non-alcoholic wine c. Sparkling cider Soft Drinks The name â€Å"soft drink† specifies a lack of alcohol by way of contrast to the term â€Å"hard drink† and the term â€Å"drink†, the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. Hot Beverages Hot beverages, including infusions. Sometimes drunk chilled. Coffee-based Beverages Cappuccino Coffee Espresso Cafà © au lait Frappà © Flavored coffees (mocha etc.) Latte Hot Chocolate Hot Cider Mulled cider Tea-based Beverages Flavored teas (chai etc.) Green tea Pearl milk tea Tea Herbal Teas Roasted Grain Beverages Other: Some substances may either be called food or drink, or accordingly be eaten with a spoon or drunk, depending on solid ingredients in it and on how thick it is, and on preference: Soup Yogurt (Greenhalgh, Alison) 3.2 INDUSTRY PROFILE Industry Overview The soda drink and bottled water industry in the US includes about 3,000 companies that manufacture and distribute beverages, with combined annual US revenue of $70 billion. Coca-Cola and PepsiCo hold more than 50 percent of the market, following strong consolidation in the past decade. Only a few other companies have annual revenue above $500 million. Most are local or regional manufacturing and bottling operations with annual revenue under $100 million. Competitive Landscape Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large manufacturers have economies of scale in production and distribution, with average annual revenue per production worker close to $1 million. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. Products, Operations & Technology Nonalcoholic beverages include sodas (carbonated soft drinks, or CSD), bottled waters, juices, and a large variety of mixtures. Sodas account for about 60 percent of the market. The manufacture and distribution of most  national soda brands, including Coke and Pepsi, is a two-tiered process. The primary manufacturer produces flavored syrup called concentrate that is sold to local bottlers who manufacture and distribute the finished product. In a typical bottling operation, the flavored syrup, corn syrup (sugar), and filtered water are mixed in appropriate proportions, carbon dioxide gas is injected, and the finished soda product is poured into bottles or cans, which are capped, labeled, and packaged.(Beverage Manufacture and Bottling:2008). HISTORY Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Companied Lemonades of Paris were granted a monopoly for the sale of lemonade soft drinks. Vendors would carry tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. PACKING INNOVATIONS: By the mid-1800s, soft drinks sold in Canada were packaged in 8-ounce (227.2 ml) round-bottom bottles for about 25 cents a dozen, except ginger beer, which was sold in draught form from wooden kegs. Wired cork closures were used until about 1884 with Codd’s Patented Globe Stoppers (25 types in all). Such closures were replaced by the Hutcheson Spring Stopper. The crown cap was introduced around 1905 and improved versions are still widely used, although they are gradually being replaced, especially on larger containers, with reclosable screw caps. Other packaging innovations since the mid-1960s include canned carbonated beverages, nonreturnable glass bottles and containers made from rigid plastics. However, an effort is being made, often through provincial legislation, to increase the use of returnable glass containers. The Soft Drink Bottling Industry Over 1,500 U.S. patents were filed for a cork, cap, or lid for the carbonated drink bottle tops during the early days of the bottling industry. Carbonated drink bottles are under a lot of pressure from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from escaping. In 1892, the â€Å"Crown Cork Bottle Seal† was patented by William Painter, a Baltimore machine shop operator. It was the first very successful method of keeping the bubbles in the bottle. Automatic Production of Glass Bottles In 1899, the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. It was first operated by the inventor, Michael Owens, an employee of Libby Glass Company. Within a few years, glass bottle production increased from 1,500 bottles a day to 57,000 bottles a day. Home-Packs and Vending Machines During the 1920s, the first â€Å"Home-Packs† were invented. â€Å"Home-Packs† are the familiar six-pack beverage carrying cartons made from cardboard. Automatic vending machines also began to appear in the 1920s. The soft drink had become an American mainstay. (Inventors: 2003). Milestones of Industry: In the industry’s early years the number of carbonated-beverage plants increased steadily, most serving small regional markets. In 1929 the industry was made up of 345 production plants and the value of shipments reached $12.3 million. By 1960 the number of plants had increased to 502 and the value of sales to $172.7 million. Subsequently, consolidation began, prompted by improved production, packaging and distribution facilities. By 1973, 337 plants were in production and the value of shipments was $484 million. In 1985, with sales of about $1.8 billion, the industry had 187 plants in production. Production volume has also increased dramatically: in 1939, soft-drink bottlers produced about 162 million litres of carbonated beverages; by 1967, production passed 758 million litres; in 1986, shipments were estimated at over 2.1 billion litres; and in 1998 that figure rose to 3.5 billion litres. A Timeline of soft drink invention: 1798 The term â€Å"soda water† first coined. 1810 First U.S. patent issued for the manufacture of imitation mineral waters. 1819 The â€Å"soda fountain† patented by Samuel Fahnestock. 1835 The first bottled soda water in the U.S. 1850 a manual hand & foot operated filling& corking device, first used for bottling soda water. 1851 Ginger ale created in Ireland. 1861 The term â€Å"pop† first coined. 1874 The first ice-cream soda sold. 1876 Root beer mass produced for public sale. 1881 The first cola-flavored beverage introduced. 1885 Charles Aderton invented â€Å"Dr Pepper† in Waco, Texas. 1886 Dr. John S. Pemberton invented â€Å"Coca-Cola† in Atlanta, Georgia. 1892 William Painter invented the crown bottle cap. 1898 â€Å"Pepsi-Cola† is invented by Caleb Bradham. 1899 The first patent issued for a glass blowing machine, used to produce glass bottles. 1913 Gas motored trucks replaced horse drawn carriages as delivery vehicles. 1919 The American Bottlers of Carbonated Beverages formed. 1920 The U.S. Census reported that more than 5,000 bottlers now exist. Early 1920’s The first automatic vending machines dispensed sodas into cups. 1923 Six-pack soft drink cartons called â€Å"Hom-Paks† created. 1929 The Howdy Company debuted its new drink â€Å"Bib-Label Lithiated Lemon-Lime Sodas† later called â€Å"7 up†. Invented by Charles Leiper Grigg. 1934 Applied color labels first used on soft drink bottles, the coloring was baked on the face of the bottle. 1952 The first diet soft drink sold called the â€Å"No-Cal Beverage† a gingerale sold by Kirsch. 1957 The first aluminum cans used. 1959 The first diet cola sold. 1962 The pull-ring tab first marketed by the Pittsburgh Brewing Company of Pittsburgh, PA. The pull-ring tab was invented by Alcoa. 1963 The Schlitz Brewing company introduced the â€Å"Pop Top† beer can to the nation in March, invented by Ermal Fraze of Kettering, Ohio. 1965 Soft drinks in cans dispensed from vending machines. 1965 The resealable top invented. 1966 The American Bottlers of Carbonated Beverages renamed The National Soft Drink Association. 1970 Plastic bottles are used for soft drinks. 1973 The PET (Polyethylene Terephthalate) bottle created 1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville, KY. 1979 Mello Yello soft drink is introduced by the Coca Cola Company as competition against Mountain Dew. 1981 The â€Å"talking† vending machine invented. (Mary Bellis: 2005) BEVERAGE INDUSTRY IN INDIA: A BRIEF INSIGHT In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: Alcoholic, non-alcoholic and sports beverages Natural and Synthetic beverages In-home consumption and out of home on premises consumption. Age wise segmentation i.e. beverages for kids, for adults and for senior citizens Segmentation based on the amount of consumption i.e. high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust  needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the econom Market Structure Product Variation Company Share (%) Cola Drinks: Thumbs Up 29 Coca Cola 25 Pepsi 18 Non Cola Drinks: Fanta 9 Mirinda 8 Limca 9 Overall Colas 62 Lemon: Cloudy 7 Clear 3 Orange 17 Mango 3 Soda 8 Indian Product Range Flavour Ingredients Pack Product Company Cola Cola Flavour carbonated water sugar 200Ml. 300Ml. 500Ml. 1 Litre 1.5 Litre 2 Litre Coke, Thumsup RC Pepsi Coca-Coal RC cola Pepsi Orange Orange Flavour + Carbonated Water+ Sugar 200Ml. 300Ml. 500Ml. 1 Litre 1.5 Litre 2 Litre Fanta Mirinda Coca-Cola Pepsi Fruit Juice Mango Pulp+ Treated water+ sugar 250 ML Maaza Minute Maid Pullpy Orange Slice Tropicana Appy Fizz Real Coca-Cola Pepsi Appy Fizz Dabur Cloudy Lemon Lemon Flavour + Carbonated Water+ Sugar 3 200Ml. 300Ml. 500Ml. 1 Litre 1.5 Litre 2 Litre Limca LMN Mirinda Lemon Nimbooz Coca-Cola Parle agro Pepsi Clear Lemon Lemon Flavour+ Carbonated Water + Sugar 200Ml. 300Ml. 500Ml. 1 Litre 1.5 Litre 2 Litre Sprite 7’Up Dew Coca-Cola Pepsi HISTORY OF CARBONATED BEVERAGES IN INDIA: India with population of more than 100 crores is potentially one of the largest consumer markets in the world after China. The consumer market can be defined as the market for products and services that are purchased by individuals as households goods for their personal consumption. Soft drink  is a typical consumer product purchased by individuals to quench thirst and secondly for refreshment. Searching for the point of Indian soft drinks we first document on Gold Spot, this was the first brand soft drink in India. It was introduced by PARLE during later part of 40’s. Cola giant, Coca-Cola was the first foreign soft drink to be introduced in India in 1965, Coca-Cola make a very good beginning and dominated the whole scheme right from the word go. It (Coca-Cola) faced no competition at that time. COCA COLA entered India in the year 1993 in collaboration with PARLE INDIA LTD. Three of four groups of Indians companies who had the required production capacity started their own brands of Cola, Lemon, Orange, but failed to achieve their goal on a national basis. India always has love and hate relationship with MNC’s which gave a significant opportunities to soft drink industries in India when Coca-Cola decided to windup its operation in 1977 rather than bowing to the Indian government insisting on:- Dilution of equity, as the government felt that lots of foreign currency was being wasted. Manufacturing of the top-secret concentration in India. Disclose of the chemical composition of the essence. This left a large vacuum in the popular soft drink market, and a vista was opened to any company with the requisite, technical, marketing and organizational skills. The exit of Coca-Cola from India in 1977 accelerated the growth of several Indian Soft Drink. New soft drink in the form of Tetra pack entered the market among Frooti, Jump-In and Treetop were the prominent once. Till 1977 their equipped bottling plants and the distribution network a longing to be of no use. It took them one year to develop new formula to survive and gradually came up with Campa, Lemon, Orange and Cola that order. CONSUMPTION PATTERNS AND POTENTIAL OF MARKET: The majority of urban and suburban Indians consume non-alcoholic store bought beverages â€Å"less than once a day† suggesting a large untapped market potential. In order to increase consumption and penetration of such beverages however, manufacturers will have to address the two primary reasons why some Indians abstain entirely, that is, health concerns and undesirable taste – as highlighted in Boston Analytics’ survey of 8300 people across 15 cities. Approximately 120 billion liters of beverages are consumed by Indians every year, but only 5% represent store-bought packaged beverages. The majority of Indian consumers (75%) still consume non-alcoholic store-bought beverages ‘less than once a day’, highlighting a large untapped market opportunity, particularly in the carbonated drinks and juice or juice-based markets (estimated to be worth $1.5 Billion and $.25 billion respectively). While consumption frequency decreases with age, it is found to increase with income levels, except in the top-most economic strata of society. Health concerns remain the primary reason for not consuming non-alcoholic store-bought beverages at all. Yet of the 40+ brands covered in Boston Analytics’ study, none held a definitive position in this regard either positively or negatively. Boston Analytics’ study also revealed that 29% of those who consume non-alcoholic store bought beverage beverages do so at a fixed time during the day, suggesting that carbonated beverages have become a part of life for a significant portion of the Indian consumer market. Product taste is the primary driver of brand choice for carbonated, juice-based and sports/energy drinks. While consumptions patterns are somewhat similar across different tiered cities, reasons for not consuming non-alcoholic store bought beverages vary considerably. This study has implications for both the marketing and product development of carbonated, juice based and sports/energy drinks. Significant opportunities exist for manufacturers to expand these markets through both greater consumption and greater penetration. There are numerous initiatives which manufacturers, distributors and marketers can take in order to increase their market share in these product categories. For example: o Non-alcoholic beverage brands do not appear to be positioning themselves or differentiating themselves along the brand attributes that matter most to consumers in terms of product/brand selection and reasons for consuming and/or not consuming As with most product categories in India, consumption behavior and preferences differ dramatically across cities in India. While  Tier 1 cities (or the largest metros in India) report the highest consumption, significant differences exist among these cities, e.g., in terms of the time of day store-bought non-alcoholic beverages are consumed, preferred brands for carbonated beverages, reasons for consuming a particular product type, etc.). Such differences demonstrate the need for carefully targeted marketing campaigns that appeal to the needs, behaviors and preferences of local communities. TRENDS: Top Carbonated Beverages Industry Trends Consolidation: With overall growth of the beverage market slow, national companies have grown through overseas sales and acquisitions. Coca-Cola now owns 20 major beverage brands, PepsiCo 15. Cott, the largest private-label soda maker, has grown in recent years through the acquisition of local bottlers. Brand Management To distinguish their products from the large number of available competitors, manufacturers have relied heavily on using familiar brand names for new products. For example, Coca-Cola now comes in several different versions that are sugar- or caffeine-free or both, but all under the Coca-Cola label. Gatorade and Tropicana orange juice are now available in many different versions. PepsiCo has agreements with Starbucks and Lipton to use their brand names on new beverages. Private-Labels Amid the perception by consumers that colas don’t taste different, private-label sodas continue to be popular with budget-minded consumers and local supermarkets. Even though they’re priced lower than national brands, private-label sodas have higher margins for grocers because they’re cheaper to produce and don’t have heavy marketing costs. Cott has a large share of the private-label market, mainly because it supplies Wal-Mart, the nation’s biggest retailer. Economies of Scale Coca-Cola bottlers in North America have started an independent company expected to save money by giving them greater leverage in negotiations for contracts with suppliers and giant retailers. Projections indicate it could save about $100 million over the next few years through centralized bulk purchases of various goods from aluminum cans to vending machines. The company will also deal with major customers, such as Safeway, which now deals with several different bottlers. Packaging To increase convenience and consumption, beverage manufacturers are constantly experimenting with new product packaging. Coca-Cola introduced new packaging that conveniently fits 12 cans or bottles on a refrigerator shelf. The Fridge Pack was first used by a regional bottler, which saw sales of 12-packs increase 25 percent with the new packaging. In addition to Coke, the bottler has also applied the concept to Dasani water bottles. 3.3 Coca-Cola industry profile: COMPANY PROFILE: Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: â€Å"Provide a moment of refreshment for a small amount of money- a billion times a day.† The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day. (Source: www.Coca-Colaindia.com) OBJECTIVE OF COMPANY: The Company aims at increasing shareowner value over time. It accomplishes this by working with its business partners to deliver satisfaction and value to consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. They aim at managing their business well with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals and objectives.(Source: www.Coca-Colaindia.com) COCA-COLA PERFORMANCE IN INDIA Net operating revenues for the 4th quarter 2009 were 7,5 billion USD. Strong volume growth was achieved in key emerging markets, with 29% in China, 20% in India, and 8% in Brazil. Coca-Cola could achieve good volume growth even in developed markets, namely in France with 12% and in Germany with 3%. PRODUCTS OF COCA COLA: 1. Coca Cola 2. Thums up 3. Limca 4. Fanta 5. Sprite 6. Mazaa Competitors 1. Pepsi 2. Mirinda 3. Mountain due 4. Appy fizz 5. Tropicana Competion from substitutes 1. Fruit juices of unorganised market 2. Coconut 3. Mineral water TIME LINE TOF COCA COLA ORIGIN GROWTH AND DEVELOPMENT Year 1894: A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store’s owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. Year 1899: The first bottling agreement Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States for a sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. Years 1900-1909: Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high. In the 1920s and 1930s: International expansion Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. In the 1940s: Post-war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower’s base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company’s worldwide business. In the 1950s: Packaging innovations For the first time, consumers had choices of Coca-Cola package size and type-the traditional 6.5 ounce Contour Bottle, or larger servings including 10, 12 and 26 ounce versions. Cans were also introduced, becoming generally available in 1960. In the 1960s: Introduction of new brands Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by PowerAde and Fruitopia in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world. In the 1970s and 1980s: Consolidation to serve customers Advancement in technology led to global economy, retail customers of The Coca-Cola Company merged and evolved into international mega chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. In the 1990s: New and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century: Coca-Cola today The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows. COCA-COLA: VISION VISION FOR SUSTAINABLE GROWTH PROFIT: Maximizing return to shareowners while being mindful of our overall responsibilities. PEOPLE: Being a great place to work where people are  inspired to be the best they can be. PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ Desires and needs. PARTNERS: Nurturing a winning network of partners and building mutual loyalty. PLANET: Being a responsible global citizen that makes a difference. COCA-COLA: MISSION Create consumer products services and communications customers service and bottling system strategy process and tools in order to create competitive advantage and deliver superior value to- Consumers as a superior beverage experience. Consumers as an opportunity to grow profit through the use of finished drinks. Bottlers as an opportunity to make reasonable to grow profits and value added Suppliers as an opportunity to make reasonable when creating real value added in environment of system wide teamwork, flexible business system and continuous improvement. Indian society in form of contribution to economic and social development. RED CONCEPT: RED stands for Right Execution Daily. It is a survey method for the company to know their position in the market. ABOUT RED: To check the availability of the visi cooler provided by the company to the retail outlets for their products. To check the activation in various outlets. To check the branding order of the various products in the cooler. Survey has done in the four topics- Impurity Brand Order Availability Activation IMPURITY: There should be no impurity in the visi cooler of the company. Impurity here refers to that brand which is presented in the visi cooler other than coke’s product. Therefore no other product of any other company should be in the cooler. BRAND ORDER: The company has given a brand order to the market developers to arrange the different brands in a specific order in the cooler. The order should be in such a way- Thumsup Coca cola Sprite Limca Fanta Maaza Kinley Pet & Juice AVAILABILTY: Availability is done according the type of outlet. There are four type of outlet mentioned below. According to this market developer has to ensure the availability of the products in the particular outlet. ACTIVATION: Activation is important because it helps to boost the sales of the company. It is done through the Glow sign, Shelf display, flanges. Combo boards, Table tops .This boards usually gives to the E&D outlets .It helps to attract the customers. Rack with header is provided to the grocery stores. Market developer must ensure that all these activation elements must available at all the outlets. VARIOUS ACTIVATION ELEMENTS: 1. WARM DISPLAY RACK 2. SHELF DISPLAY SHELF DISPLAY DISPLAY OF RACK VISI COOLER OPTIONAL ELEMENTS:- 1. STANDEE 2. SIX MOBILE HANGER 3. VISI COOLER BRAND STRIP 4. WARM DISPLAY RACK 5. TABLE TOP RACK TYPES OF OUTLETS: The company has divided their outlets on the basis of the following criteria- Volume Channel Income group VOLUME There are four types of outlets according to the volume of sales of the outlet- Platinum – 1500 & above per year Diamond – 800-1500C/s & above per year Gold – 500-799C/s per year Silver – 200-499C/s per year Bronze – above 7C/s 9C/s 20C/s 30C/s CONCEPT OF RED: Hindustan Coca-Cola Beverages Pvt.Ltd. India division Under Eurasia Operating Group has been working on RED i.e. Right Execution Daily Since JAN 2006.Coca-Cola company believes that its success depends on their ability to connect with consumer by providing them with a wide variety of choices to meet their desires, needs and lifestyles choices, company success further depends on the ability of their people by execute effectively every day. MEASURING THE PERFORMANCE OF RED: To measure the impact of Right Execution Daily (RED) a survey (RED AUDIT) is done by third party (a consultant) every month. Third party conducts a survey by visiting all the RED activated outlets and benchmarks it on the prescribed Merchandising standards of RED. A monthly report is send to Hindustan Coca- Cola Beverages Private Limited. The report is called as To create the Red Report third party asks a set of question from the retailers which are as follows: Related to Visicooler: Is Cooler in the Hot Spot Location? Does it have all the products of Coca-Cola available? Is the display of the Coca-Cola display of the products in a standard such as sprite, Thums up, Maaza, Fanta and Limca†,) Is cooler working properly? Is the cooler pure? Related to Price Communication: Is there proper price display of the products? Related to product availability: All the brands should be present in the every distribution channel but main concern is that 300 ml should be present in the every channel and 600 ml and 1.5 liters per bottles should be present in the Eating and. drinking, convenience and Grocery shop. .PRE SALE CONCEPT This is a new concept by the company. In this concept company takes order one day before and then delivers the product to each route. So this gives more time to market developer to assure RED. This concept has so many advantages- This gives more time to the market developer for the activation & branding purpose. By this company can easily implement the RED concept in better way. Presale concept makes assure of more availability of the products in the market. This concept is easy in processing. By this concept market developer can arrange the product in better way. The Company can display its products in proper way so that customers can attract towards it. Chapter 4 Analysis of data 4.1 MARKET SHARE OF CANS Q.1 Which cans are more demanded by customers? Table no. 4.1 Type of can Respondents Percentage Coca-Cola 70 70 Pepsi Slim can 30 30 Total 100 100 Chart no.4.1 INTERPRETATION: From the above table It can be said that Coca-Coca fit cans has 70% market share where as Pepsi slim cans has only 30% market share. 4.2 ORDER PLACING Q.2 How many cases of cans do you order Table no. 4.2 No. Of cases Respondents Percentage 0.5-1 70 70 1-2 15 15 2-5 10 10 5& above 5 5 Total 100 100 Chart no. 4.2 INTERPRETATION: From the above table it can be said that 70% of retailers are placing order of 0.5-1 case, 15 % are placing 1-2 cases, 10% are placing 2-5 cases and 5 % are placing 5 and above cases of order. 4.3 EFFECT OF CHANGE IN PRICE AND QUANTITY ON CANS Q.3 Does the change in price and quantity of fit cans increase sales? Table no. 4.3 Opinion Respondents Percentage Yes 80 80 No 15 15 Cant say 5 5 Total 100 100 Chart no.4.3 INTERPRATATION: From the above chart we can say that 80% of retailers said that change in price and quantity have effect on sales of cans, 15% of them did not agree and 5 % of them said they cannot say. 4.4 MARKET DEMAND FOR VARIOUS FLAVOURS OF CANS Q.no.4 Which flavor of cans are more sold Table no.4.4 Flavour Respondents Percentage Coca-Cola 12 12 Diet Coke 20 20 Thumbs up 45 45 Sprite 8 8 Limca 8 8 Fanta 5 5 Total 100 10 Chart no. 4.4 INTERPRETATION: From the above chart we can say that thumbs up has 45% market share, diet coke has 20%, coke has 12% , fanta has 8%, and both sprite and limca has 8% respectively. 4.5 CHANNEL WISE AVAILABILITY Q.no.5 Channel wise availability of cans? Table no. 4.5 Type of channel Respondents Percentage Convenince 10 10 E&D-2 15 15 Grocery-1 65 65 Travel 10 10 Total 100 100 Chart no.4.5 INTERPRETATION: From the above chart we can say that 65% fit cans are available in Grocery-1, 15% in E&D-2, 10% in convenience, 10% in travel. 4.6 VPO WISE AVAILABILITY Q.no.6 VPO availability of cans?. Table no.4.6 Volume per outlet Respondents Percentage Platinum 45 45 Diamond 30 30 Gold 15 15 Silver 8 8 Bronze 2 2 Total 100 100 Chart no.4.6 INTERPRATATION: From the above chart we can say that 45% of cans are available in Platinum outlets, 30% in Diamond outlets, 15% in Gold outlets, 8% in Silver outlets and 2% in Bronze outlets. 4.7 NON RED OUTLETS AVAILABILITY Q no. 7 Availability of cans in non red outlets Table no. 4.7 Non red outlets Respondents Percentage Own cooler 20 20 Shared with Competitor 80 80 Total 100 100 Chart no. 4.7 INTERPRATATION: From the above chart we can say that in non red outlets 80% of them are shared with competitor, and 20% of them have own cooler. 4.8 FLOOR STOCK AT THE OUTLET Q no.8 No. of cases of floor stock maintained at the outlet Table no.4.8 Chart no. 4.8 INTERPRETATION: From the above chart we can say that 75% of retailers are maintaing 0.5-1 case of floor stock, 10% are maintaining 1-5cases of floor stock, and 15% are not maintaining any floor stock. Chapter 5 FINDINGS SUGGESTIONS& CONCLUSION 5.1FINDINGS: Coca-Cola had a very high customer awareness and demand. Retailers are very much satisfied with market developers behavior. Retailers are not allowing market developers to keep visi-coolers pure There are some loyal customer who prefer selling only Coca-Cola. 5.2 SUGGESTIONS: More promotional offers have to be introduced. Coca-Cola Fit cans should be promoted more in order to increase the sales. New schemes should be introduced for retailers in order to promote Fit cans. Market developers should be given some amount which can be used to provide credit facility to some retailers. Coolers should be provided in petrol bunks so that it will generate impulse purchase as traffic will be more in petrol bunks like siripuram h.p. The Company employees should make direct contact with the consumers, so that they may aware with  real situation of the market and consumers attitude towards the product. For this they can arrange awareness camps in different locations like recently they gave free  cokes in beach road Floor stock must be maintained so that consumers can enjoy continous supply. 5.3 CONCLUSION: This project is playing a very important role for the company. With the help of this project, company can know its opportunities in the market. Because in this project the survey is done by interacting with different kinds of people by which the attitude towards the product can be known. All the activation elements like maintainance of floor stock, rack display, standees etc must be available at all outlets . All these elements help the company in increasing the sales. Definitely when sales increase then profits also increases. With the help of this project company has increased its sale and also company can measure or check the performance of each retailers working with COCA COLA COMPANY. BIBLIOGRAPHY BOOKS: A. Philip Kotler (2009), â€Å"Marketing Management† Prentice Hall of India, New Delhi, Eleventh Edition. B. Bellur and Berkman (1987), â€Å"Readings in Marketing Management† Himalaya Publishing House, New Delhi, First Edition. C. Samars and Barmer Stanton â€Å"Fundamentals of Marketing† Mc Graw Hill Company, Ryerson, Eight Edition. D. Gupta and Rajan Nair (2002), â€Å"Marketing Management† Sultan Chand & Sons, New Delhi, Seventh EditionPhilip Kotler (2009), â€Å"Marketing Management† Prentice Hall of India, New Delhi, Eleventh Edition. E. Bellur and Berkman (1987), â€Å"Readings in Marketing Management† Himalaya Publishing House, New Delhi, First Edition. F. Samars and Barmer Stanton â€Å"Fundamentals of Marketing† Mc Graw Hill Company, Ryerson, Eight Edition. WEBSITES http://www.articlesbase.com/customer-service-articles/importance-of-customer-satisfaction-3242170.html http://www.coca-cola.com http://www.chemuturi.com/Measuring%20Customer%20Satisfaction-CMK.pdf http://www.google.com http://www.ko.com http://www.thecoca-colacompany.com http://www.wikipedia.org ANNEXURE QUESTIONNAIRE ON COCA-COLA FIT CANS 1.Which cans are more demanded by customers? a)Coca-cola fit can b)Pepsi slim can 2.How many cases of cans do you order? a)0.5-1 case b)1-2 case c)2-5 case d)5&above 3.Does the change in price and quantity of fit can increase sales? a)Yes b)No 4.Which flavour of cans are more sold? a)Coca-cola b)Thumps up c)Fanta d)Sprite e)Diet coke f)Limca 5.Channel wise availaibility? a)cConvenience b)E&D c)Grocery d)Travel-1 6.Volume per outlet wise availability? a)Platinum b)Diamond c)Gold d)Silver e)Bronze 7.Non RED outlet availability? a)Own cooler b)Competitor but shared 8.Floor stocks at the outlet? a)1case b)1-5case c)Nil